When I first started thinking about this project I really wanted to do something that pushed the boundaries yet effected me personally and many people in the world.
My original idea was to create an ad campaign about Adult survivors of child abuse. As the project due date grew closer and as I was working on it I realized that this subject was too close to home and I was not mentally and emotionally ready to create an ad campaign for this. I know it would have been something compelling and you would have been able to see the heart in the project but I wasn't ready to put it out there to present it in front of people that don't know how this subject effects me so I changed my project to become an ad campaign that will make viewers become aware of human trafficking.
I decided to go with a billboard, a web banner, and magazine ad.
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